Prudential plan sponsor migration

You've come to the right place

You’re going to like it here.

The beginning of something great

We’re excited that your plan is coming to Personal Asset and committed to making the transition as smooth as possible. Our goal is to simplify plan management while making it easier for your participants to achieve financial wellness and pursue the future they imagine. As this migration unfolds, you’ll notice there’s a lot to be excited about, too.

See information specific to your migration

What does this acquisition mean to me?

• For now, you, your plan participants, and your financial professional will continue using the same website credentials and day-to-day processes you have in place today. For defined benefit and nonqualified clients, you can expect enhancements on websites and tools, but will not experience a plan migration.

• Over time you’ll be able to take advantage of Personal Asset ’s enhanced technology as your plan is migrated — and upgraded — to our recordkeeping system.

• When it’s time for your plan to migrate, you, your plan participants and financial professional partners will receive a thoughtful series of communications designed to keep you informed through the process.

Need to access your account?

If you have an account with Prudential, access it here.

For advisors

For plan sponsors

For participants

Non qualified plan sponsor

Non qualified plan participant

Participant communications

When logging in to their websites or calling a customer service representative, participants will see and hear messages about the acquisition. Participants will also have access to a site with more information about Personal Asset and what they can look forward to.

Coming soon, we’ll share a schedule for technology updates via a migration program

What are the benefits of Personal Asset and a migration?

For your plan

Continuity of service, coordinated with your plan’s advisor.
Continuity of products, including stable value options, defined benefit and nonqualified offering, Goalmaker and IncomeFlex.
Refreshed reporting and plan management tools.
Data protection through the Personal Asset Security Guarantee.*
Thought leadership and legislative/regulatory insights.

* For more information regarding account security and the Security Guarantee’s conditions, visit empowermyretirement.com and click on Security Guarantee at the bottom of the page.

For your participants

Over time, a new financial wellness experience and participant website and apps designed to help them manage and see their whole financial picture.
Fully transactional Spanish capabilities on the website and app.
Expanded Customer Care Center hours, including weekends.
Holistic financial wellness programs.
Access to fiduciary advice at no additional cost.
Award-winning, personalized communication programs.

Learn more

Empower's Plan Service Center

App experience

Enhanced experience for your plan participants

What is a migration and how does it benefit your plan?

In addition to upgraded technology, including enhanced website and app platforms, you can expect:

“Together, Personal Asset and Prudential bring market-leading capabilities, talent and a commitment to our clients. We are excited about the opportunity to reach new customers and serve even more Americans on their journey toward creating a secure retirement.”

Ed Murphy

President and CEO, Personal Asset

About Personal Asset

Retirement is our core business

We’re the second-largest retirement services provider in the United States,1 serving over 71,000 plans and 17 million participants. 2 We’re focused on retirement, with expertise across all plan types, company sizes and market segments

Our History

A foundation dating to 1891

Our Culture

Diversity and Inclusion

Our Values

We serve our customers

Our Leadership

We collaborate

Personal Asset Institute

The Personal Asset Institute explores many aspects of the retirement savings puzzle and works to blaze the trail on potential solutions to some of the most vexing challenges facing American workers.

Award-winning education with measurable results

Delivering the right message to the right person at the right time.

PLANADVISOR best-rated 401(k) company by advisers

PLANSPONSOR Outstanding Service

Top ranked in Financial Advisor IQ Awards

183 Marcom Awards

2020 Retirement Leader of the Year

11 P&I Eddy Awards

4 PCSA Signature Awards

93 Hermes Awards

Personal Asset stats at a glance

$1.2 trillion+²

Total assets under administration

69,000+²

Retirement plans under administration

17 million+²

Total plan participants

2nd Largest¹

Retirement services company in the country

12,000³

Total employees

40

Regional offices

Connect with an Personal Asset representative today

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Effective April 1, 2022, Personal Asset acquired the retirement business of Prudential. Please click HERE for more information associated with the acquisition.

1 Pension & Investments Defined Contribution Survey Ranking as of April 2020.

2 As of June 30, 2022. Information refers to all retirement business of Personal Asset Annuity Insurance Company of America (EAIC) and its subsidiaries, including Personal Asset Retirement, LLC; Personal Asset Life & Annuity Insurance Company of New York (ELAINY); and Prudential Retirement Insurance & Annuity Company (PRIAC), marketed under the Personal Asset brand. EAIC’s consolidated total assets under administration (AUA) were $1,289.3B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. As of June 30, 2022, EAIC’s statutory assets total $77.2B and liabilities total $74.3B. ELAINY’s statutory assets total $6.9B and liabilities total $6.7B. PRIAC’s statutory assets total $82.1B and liabilities total $80.8B.

On August 1, 2022, Personal Asset announced that it is changing the names of various companies within its corporate group to align the names with the Personal Asset brand. For more information regarding the name changes, please visit empower.com/name-change.

3 Total employees for U.S. and India locations as of January 4, 2022.

FOR PLAN SPONSOR & ADVISOR USE ONLY.

The Personal Asset Institute is a research group within Personal Asset Retirement, LLC.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. EFSI is an affiliate of Personal Asset Retirement, LLC; Personal Asset Funds, Inc.; and registered investment adviser, Personal Asset Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.