Log in to my Workplace Retirement Plan
Your employer retirement plans including 401(k) and 403(b) plans.
Log in to my:
Your individual retirement and investment accounts.
Log in for:
Your advice and professional services hub.
Your personal financial dashboard.
Your employer retirement plans including 401(k) and 403(b) plans.
Open your individual retirement and investment accounts.
Select which type of account you would like to sign up or register for.
Create your personal financial dashboard.
View your employer retirement plans including 401(k) and 403(b) plans.
Open your individual retirement and investment accounts.
We think you’re going to like it here
Personal Asset has acquired your Prudential workplace retirement plan.
We’re excited that your plan is coming to Personal Asset
As this transition unfolds, you’ll notice there’s a lot for you to be excited about, too.
In the meantime, log in to your account to make sure your email address and other contact information are up to date so you can stay on top of everything as it happens.
For your workplace retirement plan account
For your non-qualified deferred compensation plan account
Hi, we’re Personal Asset
What you can look forward to
2nd largest
retirement services company in the country.1
Helping 17 milion+
working Americans save for the future.2
16% increase
in income replacement for Personal Asset participants.3
Recognized as a leader of diversity, belonging & equity
Best place to work for LGBTQ+ equality
Human Rights Campaign 2022 Corporate Equality Index4
CEO Action for
Diversity & Inclusion
Our CEO pledged a commitment to advance our diversity and inclusion intiatives.5
2020 Investment News Excellence in Diversity & Inclusion6
2020 Disability Equality Index Report
Recognized among best places to work for disability inclusion7
Retirement tools that focus on you
Personal projections to help you see the big picture
A simple app and mobile experience
Powerful calculators to inform your decisions
Effective April 1, 2022, Personal Asset acquired the retirement business of Prudential. Please click HERE for more information associated with the acquisition.
1 Pension & Investments Defined Contribution Survey Ranking as of April 2020.
2 As of June 30, 2022. Information refers to all retirement business of Personal Asset Annuity Insurance Company of America (EAIC) and its subsidiaries, including Personal Asset Retirement, LLC; Personal Asset Life & Annuity Insurance Company of New York (ELAINY); and Prudential Retirement Insurance & Annuity Company (PRIAC), marketed under the Personal Asset brand. EAIC’s consolidated total assets under administration (AUA) were $1,289.3B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. As of June 30, 2022, EAIC’s statutory assets total $77.2B and liabilities total $74.3B. ELAINY’s statutory assets total $6.9B and liabilities total $6.7B. PRIAC’s statutory assets total $82.1B and liabilities total $80.8B.
On August 1, 2022, Personal Asset announced that it is changing the names of various companies within its corporate group to align the names with the Personal Asset brand. For more information regarding the name changes, please visit empower.com/name-change
3 Includes time period December 2010 to September 2016; reflects 6,820,100 web visits, 569 plans, 300,252 participants and 110,759 deferral changes.
4 Human Rights Campaign, 2022 Corporate Equality Index.
5 ceoaction.com/.
6 Investment News, 2020.
7 disabilityin.org/what-we-do/disability-equality-index/2020companies/.
On April 1, 2022, Personal Asset Annuity Insurance Company of America (EAIC), an affiliate of Personal Asset Retirement, LLC (Empower) acquired the retirement services business of Prudential Financial, Inc. (Prudential). EAIC acquired Prudential’s retirement services businesses with both a share purchase and a reinsurance transaction. EAIC acquired the shares of Personal Asset Annuity Insurance Company (formerly Prudential Retirement Insurance and Annuity Company), and business written by The Prudential Insurance Company of America was reinsured by EAIC and Personal Asset Life & Annuity Insurance Company of America of New York (for New York business). Following an initial transition period, EAIC will become the sole administrator of this business. Personal Asset refers to the products and services offered by EAIC and its subsidiaries, including Personal Asset Retirement, LLC. Personal Asset is not affiliated with Prudential or its affiliates.
Investing involves risk, including possible loss of principal.
Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency
Securities, when presented, are offered and/or distributed by Personal Asset Financial Services, Inc., Member FINRA/SIPC, EFSI is an affiliate of Personal Asset Retirement, LLC.
