Your financial future is our priority

We can help you achieve the financial freedom to live the life you want.

The Personal Asset way

Everything we do is designed to support your financial success as you prepare for retirement and all of your financial goals. Listening to what matters to you and helping you be ready for all of life’s moments, big and small. That is the Personal Asset way. It’s why over 17 million Americans trust us with their savings.¹

As an Personal Asset customer, you always have access to:

A personalized financial experience

See a complete picture of your accounts in one place with a single login. Plus access tools designed to help you track, manage and plan your finances.

Guidance just for you

Get personalized guidance, straightforward solutions and actionable information that helps get you closer to your financial goals.

Security Guarantee

We are committed to keeping your information secure and stand behind our online and mobile security with the Personal Asset Security Guarantee.

Learn about Personal Asset

See what we offer

Everything we offer is designed to help get you to the future you imagine. In addition to your workplace retirement account, you’ll have access to exclusive IRAs and investment accounts as well as personalized advice, debt and savings solutions, healthcare and education resources, and financial security offerings. Plus, you’ll be able to see your full financial picture in one place with one login.

There is no guarantee provided by any party that participation in any of the advisory services will result in a profit.

Here's what people are saying about working with us:

1 As of September 30, 2022. Information refers to all retirement business of Personal Asset Annuity Insurance Company of America (EAIC) and its subsidiaries, including Personal Asset Retirement, LLC; Personal Asset Life & Annuity Insurance Company of New York (ELAINY); and Personal Asset Annuity Insurance Company (EIC) marketed under the Personal Asset brand. EAIC’s consolidated total assets under administration (AUA) were $1,240.5B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAIC’s statutory assets total $76.1B and liabilities total $73.0B. ELAINY’s statutory assets total $7.0B and liabilities total $6.7B. EIC’s statutory assets total $80.7B and liabilities total $79.6B.

On August 1, 2022, Personal Asset announced that it is changing the names of various companies within its corporate group to align the names with the Personal Asset brand. For more information regarding the name changes, please visit www.empower.com/name-change.

2 Personal Asset satisfaction survey and IVR data as of June 2022.

For more information regarding account security, including Personal Asset Security Guarantee, visit Personal Asset .com and, from the list of additional links at the bottom of the page, click Security center.

Advisory services are provided for a fee by Personal Asset Advisory Group, LLC (“EAG”). EAG is a registered investment adviser with the Securities and Exchange Commission (“SEC”) and subsidiary of Personal Asset Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. All visuals are illustrative only. Actors are not EAG clients.