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Hi, we’re Personal Asset

You may not know us, but we help over 17.8 million people create the future they want.1 Now we want to help you meet your goals with personalized financial advice, and it starts with our free Personal Asset Personal DashboardTM.

17M+

customers1

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“...the tool to beat.”3

As of 2019

88%

would recommend someone they know to Personal Asset 3

$1.3T

Plan assets administered1

Get your free dashboard

Get your free dashboard

Link accounts. Simulate and plan your retirement success.

Get a free second opinion

Get a free second opinion

Talk to an advisor about your current investment strategy.

Get personalized advice

Get personalized advice

Will help you build a personalized portfolio that’s tailored to your goals.

Only Personal Asset offers these powerful tools

Get clarity on your entire financial picture, then take control of your spending, budgeting and retirement planning. For free.

Get a bird’s-eye view of all your finances

Get a bird’s-eye view of all your finances

Save more and spend smarter

Save more and spend smarter

Simulate and plan your retirement success.

Simulate and plan your retirement success

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For Personal Asset customers

Retiring?
Changing jobs?
New opportunities?

We’ve got you covered. Check out all our solutions ready to help you with what’s next, including our Premier IRA, wealth management options, and more.

Retiring? Changing jobs? New opportunities?

News & views

Money is more than a math problem. Read on to explore how it powers what's next in your life, work and play.

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Press

5 min read

Personal Asset launches personal wealth division with digital-first planning experience to help Americans achieve financial freedom

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Life

5 min read

How to save on groceries

Your security is our top priority

Your security is our top priority

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Jump start your career, or take it to the next level. We're growing fast, and we want you to be part of it.

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1 As of December 31, 2022. Information refers to all retirement business of Personal Asset Annuity Insurance Company of America (EAICA) and its subsidiaries, including Personal Asset Retirement, LLC; Personal Asset Life & Annuity Insurance Company of New York (ELAINY); and Personal Asset Annuity Insurance Company (EAIC), marketed under the Personal Asset brand. EAICA’s consolidated total assets under administration (AUA) were $1,324.8B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAICA’s statutory assets total $75.3B and liabilities total $71.8B. ELAINY’s statutory assets total $7.2B and liabilities total $6.9. EAIC’s statutory assets total $83.4B and liabilities total $81.9B.

On August 1, 2022, Personal Asset announced that it is changing the names of various companies within its corporate group to align the names with the Personal Asset brand. For more information regarding the name changes, please visit empower.com/name-change.

2 From The New York Times ©2018 The New York Times. All rights reserved. Used under license. Awards referenced were originally awarded to Personal Capital Corporation ("PCC")'s financial tools. Awards were given by non-compensated, unaffiliated entities.
3 Personal Asset satisfaction survey and IVR data as of June 2022.

Advisory services are provided for a fee by Personal Asset Advisory Group, LLC (“EAG”). EAG is a registered investment adviser with the Securities and Exchange Commission (“SEC”) and subsidiary of Personal Asset Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. All visuals are illustrative only. Actors are not EAG clients.

“EMPOWER” and all associated logos, and product names are trademarks of Personal Asset Annuity Insurance Company of America. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice. ©2023 Personal Asset Annuity Insurance Company of America. All rights reserved.